SBJ I Factor: Alison Overholt
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SBJ I Factor: Kathy Carter
Kathy Carter, CRO of LA28 and CEO of U.S. Olympic and Paralympic Properties, talks with SBJ's Abe Madkour about working her way up through the sports industry, being on the MLS startup team, and being willing to do anything that needs doing.
SBJ I Factor: Jessica Gelman of Kraft Analytics Group
SBJ I Factor: Steve Lauletta
Veteran marketer Steve Lauletta talks with SBJ's Abe Madkour about the importance of broadening your work experience, his years with Miller and Ganassi Racing, and his role in helping to build Michael Jordan's new race team.