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Fans are becoming ‘more intentional’ with their sports spending
Fan behavior has changed during the COVID-19 pandemic, and teams and leagues are being forced to change as well, said Jonathan Marks, founder of Dynamic Pricing Partners.
Lehanski: NHL wants to put live-game production capabilities ‘in the hands of every fan’
The NHL’s Dave Lehanski loves to watch game broadcasts where the sights and sounds and graphics are curated for him. “Our broadcasters are amazing,” he said. But to reach new fans, he’s leading the charge to offer personalization and customization.
Nashville Superspeedway’s Erik Moses on spirit of collaboration, making venue a community asset
Bringing a NASCAR Cup race to the Music City for the first time in 37 years is just one step, albeit a big one, in making sure that the Nashville Superspeedway is seen as an asset to the overall community, said speedway President Erik Moses.