2022 SBJ Brand Innovation Summit Driving Innovation Through Data Analytics & Metrics
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Marchand and Ourand Ep. 37
For NASCAR, gaming is an on-ramp to commerce
Finding a high-quality, organic way to build a gaming fanbase is the key to turning community in commerce, said Nick Rend, NASCAR's managing director for gaming and esports.
TikTok’s threat to traditional sports media
SBJ's John Ourand and Recode's Peter Kafka discuss how tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it”