2020 Brand Innovation Summit: Jacqueline Parkes of ViacomCBS
14:23
SBJ's Abe Madkour talks with Jacqueline Parkes of ViacomCBS about reaching younger consumers and viewers.
SBJ's Abe Madkour talks with Jacqueline Parkes of ViacomCBS about reaching younger consumers and viewers.
2020 Brand Innovation Summit Similar Videos
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2020 Brand Innovation Summit: The Shifting Sponsor Landscape
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A panel dissecting how the pandemic has altered sponsorship marketing includes the WWE's John Brody, Comcast's Matt Lederer, Rene Ramos of Constellation Brands and NASCAR's Jeff Wohlschlaeger. Moderated by SBJ's Terry Lefton.
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2020 Brand Innovation Summit: Bojangles CMO Jackie Woodward
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Bojangles Chief Marketing Officer Jackie Woodward talks with SBJ's Abe Madkour about the challenging marketing landscape and new strategies to reach customers.
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2020 Brand Innovation Summit: Mark Rooks of Dick's Sporting Goods
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Mark Rooks, VP of Community and Sports Matter Marketing for Dick's Sporting Goods, talks with SBJ's Terry Lefton about how the retail giant has adjusted its marketing and services in 2020.
