Fans are becoming ‘more intentional’ with their sports spending

3:21

Fan behavior has changed during the COVID-19 pandemic, and teams and leagues are being forced to change as well, said Jonathan Marks, founder of Dynamic Pricing Partners.

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Fans are becoming ‘more intentional’ with their sports spending

Fan behavior has changed during the COVID-19 pandemic, and teams and leagues are being forced to change as well, said Jonathan Marks, founder of Dynamic Pricing Partners.