For NASCAR, gaming is an on-ramp to commerce

4:23

Finding a high-quality, organic way to build a gaming fanbase is the key to turning community in commerce, said Nick Rend, NASCAR's managing director for gaming and esports.

Top Videos
For NASCAR, gaming is an on-ramp to commerce

Finding a high-quality, organic way to build a gaming fanbase is the key to turning community in commerce, said Nick Rend, NASCAR's managing director for gaming and esports.