SBJ Spotlight: Austin Karp on Men's March Madness viewership

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The NCAA men’s basketball tournament is off to a rousing start thanks to some marquee early round matchups. SBJ ratings guru Austin Karp breaks down the viewership numbers as we march into the Sweet 16 this weekend.

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SBJ Spotlight: Austin Karp on Men's March Madness viewership

The NCAA men’s basketball tournament is off to a rousing start thanks to some marquee early round matchups. SBJ ratings guru Austin Karp breaks down the viewership numbers as we march into the Sweet 16 this weekend.