Brand innovation lessons from Meta, Candy Digital and WWE
Brand leaders from Meta, Candy Digital and WWE talk about strategies for reaching new fans using creativity, courage and new technologies. Full session from the 2022 SBJ Brand Innovation Summit in Chicago.
For NASCAR, gaming is an on-ramp to commerce
Finding a high-quality, organic way to build a gaming fanbase is the key to turning community in commerce, said Nick Rend, NASCAR's managing director for gaming and esports.
Thaddeus Young looks for investments he wants to use
Thaddeus Young, a venture capitalist and power forward for the Toronto Raptors, said he and his financial team lean toward the technology sector because that’s where his interests lie.
USATF’s Max Siegel: It’s a lifestyle, not a job
USATF Max Siegel said giving athletes access to leadership has been a key to success on both the commercial and competition sides during his 10-year tenure.
Cubs' Tom Ricketts on jersey patches, betting and more
Chicago Cubs owner and chairman Tom Ricketts talked about jersey-patch revenue, sports betting and media rights in a wide-ranging interview to open the 2022 SBJ Brand Innovation Summit in Chicago. SBJ’s Abe Madkour conducted the interview.